News summaryGoogle NewsJul 17, 2026, 04:00 AM
2 Stocks Down 44% and 30% to Buy Right Now and Hold for the Next Decade
The Motley Fool identifies Nike (NKE), down ~44% from its high, and Estée Lauder (EL), down ~30%, as beaten-down consumer giants with strong brands positioned for long-term recovery. Nike's turnaround under CEO Elliott Hill is rebuilding wholesale relationships and refocusing on athletes, with early signs of growth in North America, though China remains a headwind.
Why it matters: Estée Lauder is showing signs of life with revenue growth beating expectations, supported by its premium beauty portfolio (La Mer, MAC, Clinique) and expanding global prestige beauty demand, though China recovery remains uncertain.