Netflix stock plunges to 52-week low following mixed earnings report

Netflix shares fell 9% to $67.74, hitting a new 52-week low and marking a 49% decline from a year ago, after the company narrowed its 2026 revenue forecast to $51B–$51.4B from $50.7B–$51.7B. Investors are concerned about Netflix's declining share of U.S. TV viewing time as YouTube gains ground, with analysts warning that younger viewers are shifting toward free social media platforms.

Why it matters: Netflix defended its engagement metrics, reporting 97 billion viewing hours in H1 2026 (up 2% YoY), and emphasized that live programming drove six of the top 10 new sign-up days while accounting for over 5% of content spend this year.